Sling TV, the live streaming service owned by Dish, is offering $10 off the first month of service plus a free Amazon Fire TV Lite streaming stick as a Black Friday promotion. The deal is only available to new customers.

The $10 discount means that you would have to pay $30 for the first month of either Sling’s base Orange or Blue plans. (Sling earlier this month raised the price of its base plans from $35 a month to $40 a month.) The Amazon Fire TV Lite streaming stick is normally valued at $30 although Amazon is now selling it for $14.99 here as part of its Black Friday sale.

Sling is also including a free month of the Hallmark Channel with the $10 off and Fire TV Lite stick promotion. Hallmark is usually bundled in the Sling Lifestyle Extra add-on package, which costs $6 a month.

See Amazon’s Black Friday Deals!

If you don’t want to participate in this promotion, Sling is still offering the first month of Blue or Orange for half off, bringing the first month price to $20. However, there are no added inducements with the ‘half-off’ promotion.

The Sling Blue base plan provides more than 40 channels including the three major cable news networks, CNN, MSNBC, Fox News, as well as leading ‘basic cable’ networks as FS1, Bravo, The Cartoon Network, AMC, TNT, TBS, and your local Fox and NBC affiliates in select markets.

The Sling Orange base package includes more than 30 channels, but it includes ESPN, ESPN 2 and ESPN 3, which are must-haves for many sports fans. In addition, the Orange plan has CNN, Comedy Central, TBS, TNT and AMC.

See Amazon’s Black Friday Deals!

The cost of Orange and Blue combined is $55 a month. (Sling still offers the first month of Orange or Blue, or Orange and Blue combined, for half off.)

You can learn more about Sling TV’s Black Friday promotion here.

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— Phillip Swann