Amazon is now selling an Insignia 50-inch 4K TV with Fire TV inside for $249.99, which is $100 off the regular price.

The offer, which is good until October 6 for Amazon Prime members only, is part of Amazon’s build-up to its two-day ‘Prime Day’ sale on October 13-14 when thousands of products, including Home Theater items, will be heavily discounted.(Note: Product links here are Amazon affiliate links; this site receives a small percentage of sales from Amazon affiliate links.)

The sale price on the 50-inch Insignia TV (model:NS-50DF710NA21) is legitimate; it’s now going for $349.99 at

The Insignia set comes with the following features:

* Voice remote with Alexa. You can use your voice to watch live TV, launch apps, search for titles, switch inputs and perform other tasks;
* More than 500,000 streaming movies and TV episodes with access to tens of thousands of channels, apps, and Alexa skills via Fire TV. (Some channels require a subscription.);
* 4K HDR (High Dynamic Range) programming on streaming services such as Netflix and Amazon Prime.

The Best Buy site gives the TV a rating of 4.6 stars out of a possible 5 based on 304 reviews while the Amazon site also gives it a 4.6 star rating, based on 1,130 reviews.

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